About Us

JGA Strategic Relations is a dynamic, independent and bilingual full-service communications and public relations firm. Based in Montreal with a deep understanding of the Quebec marketplace and landscape, prominent businesses and organizations trust us with building their reputation and brands.

Our team has decades of communications and public relations experience helping clients engage and build relationships with stakeholders. We each bring value-added expertise to your projects and provide personalized, hands-on attention. Our approach is based on providing world-class strategic communications counsel and services that help create, improve and amplify the successes of our clients.


Jonathan Goldbloom


Jonathan has worked in communications and public relations for over 30 years. His primary focus has always been on issue and crisis management, providing strategic advice and support to community institutions, from universities to hospitals and schools, as well as many private sector clients.

Building on his experience as a Senior Advisor at Canada Post then as President of Phone Market, a wholly owned subsidiary of Provigo Inc, Jonathan created his own communications and strategic planning consultancy firm in 1990. Jonathan’s firm soon after merged with Columbia Communications where he headed many large-scale, public and private sector communications mandates that continued after Columbia was purchased by Cossette Communications in 2003, and he became Vice President and General Manager of Optimum Public Relations, a Cossette subsidiary. Jonathan created JGA Strategic Relations in April of 2007 to focus increasingly on client service and mandates he passionately cared about.

Jonathan has always been active in many volunteer activities and has contributed as a Board Member to many organizations. He led a successful Supreme Court challenge on access to English schools on behalf of the Quebec Association of Independent Schools, served on the Board of Governors of Selwyn House School for nine years where he received the Speirs Medal, the school’s most prestigious award, and also served on the Board of Stanstead College School. He is currently a Board Member of CAIS (Canadian Accredited Independent Schools), the Stratford Shakespeare Festival and has sat on the Board of the Canadian Institute of Jewish Affairs (Quebec) for close to a decade.

Jonathan Goldbloom is bilingual and received his education at Harvard (Honours B.A.), Carleton University (M.A.) and at the University of Western Ontario (M.B.A.).


Royal Orr

Senior Advisor

Royal is a strategic communications advisor and trainer with a deep and practical understanding of what is needed to lead and innovate in large organizations. His high profile, front-line experience in radio and television has made him a sought after advisor and media trainer by a wide range of Canadian corporate, NGO and public sector clients.

Starting his communications career as the Executive Director of the Townshippers’ Association, Royal became a radio personality in Montreal with CJAD and was the host of the CBC radio morning show. He was also the voice of Canada’s only national open line radio show, Cross Country Check-up. Royal has held the positions of Vice-President in the public relations division of Cossette Communications and president of the multi-media production unit at Columbia Communications. Royal was the host and director of a number of award winning documentaries on VisionTV reporting on development and justice issues in Colombia, Trinidad, Tanzania and the Philippines.

In the last decade Royal has provided strategic communications training and counsel to organizations as diverse as McGill University, Pratt & Whitney Canada, Cirque du Soleil and the Government of Abu Dhabi while continuing to advise and train the most senior ranks of Canada’s public service as a part-time Senior Teaching Fellow at the Canada School of Public Service in Ottawa. His has also been the lead consultant on branding initiatives for MAB-MacKay, Concordia University, Centennial Academy and Federal CJA. Royal’s approach to effective communications and leadership is based on the notion of “character and discipline” while working with leaders to focus on the essentials of understanding audiences and core messaging.

Alessandra Salituri Public Relations

Alessandra Salituri

Communications Consultant

Alessandra Salituri specializes in media relations, branding as well as all things digital including websites, social media marketing and e-commerce. She has collaborated with many of JGA’s clients, helping them reach their business and communication goals by pitching their news stories to local and national media, organizing press conferences and corporate events and developing online brands and social media strategies.

Her background in project management and community development was developed at her previous positions at Concordia University and the Quebec Community Groups Network. Bringing a creative flair to all her projects, Alessandra has almost a decade of experience working as a marketing and communications strategist for creative professionals, namely visual artists and photographers.

Alessandra also runs an online art gallery called Citizen Atelier that promotes the work of Canadian and international artists. She has furthermore been a motivational speaker for the last 8 years to students and young professionals, such as the Jeune Chambre de Commerce de Montreal, on community engagement and entrepreneurialism.

Alessandra is a native Montrealer who obtained a Joint Honours Bachelor of Arts in Political Science and International Development Studies from McGill University.